5 Reasons to Switch to Organic Skincare Today

5 Reasons to Switch to Organic Skincare Today

Business: Organic Skincare Brand

Objective:

Reading aid to help readers understand why organic skincare is the way to go and to promote the brand’s environmentally friendly and natural products, this article was written. That inspired me to highlight organic skincare as the answer to not exposing yourself to harmful chemicals; organic skincare supports sustainable farming, and it’s more gentle on sensitive skin. The brand’s products were presented as an effective solution to each point, linked to the product page related to that.

Marketing Strategy:

One of the key pillars of them is a blog like this, aimed at attracting environmentally conscious consumers. Those keywords were organic skincare and natural skincare solutions; they used those keywords to increase the visibility of the search engine. In addition, the article was also shared on email newsletters and social media channels to reach new as well as existing customers. It was informative and persuasive such that the customers were encouraged to read how to change from organic products and trend them as loyal readers.